I was commissioned to develop a bespoke motion visual language for a VML UK event hosted at Frameless — the UK’s largest permanent multi-sensory immersive experience venue. The project focused on creating a dynamic visual system that could live seamlessly within the venue’s large-scale digital environments, enhancing the immersive atmosphere while supporting the event’s overall narrative and identity.

Working within such an expansive and technically unique space required careful consideration of motion, scale, pacing, and spatial storytelling, ensuring the visuals felt impactful across the venue’s multi-surface projections and experiential installations.