I was thrilled to create this playful and engaging motion piece exploring the world of personalised medicine — a groundbreaking approach to healthcare that targets unique genetic characteristics to develop treatments tailored to individual needs. Translating such an innovative scientific topic into an accessible and visually entertaining narrative was both a creative and rewarding challenge.

The project allowed me to lead the entire creative process from concept development and storyboarding through to design and final animation, shaping both the visual language and storytelling approach from start to finish. It was an exciting introduction to my experience at SJR Group, and a fantastic opportunity to combine humour, design, and motion to communicate a complex subject in a fresh and approachable way.