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IBM Sports
Client:
IBM
Agency:
The Daily Telegraph
I created this series of illustrations and animations for one of the long-form editorial features produced for The Daily Telegraph. The project focused on developing a cohesive visual language that complemented the tone and pacing of the article, using motion and illustration to enhance the storytelling and create a more immersive reading experience.
Working within an editorial context required a careful balance between clarity, atmosphere, and visual restraint, ensuring the animations supported the narrative without overpowering the written content. The result was a set of engaging visual assets designed to enrich the reader’s experience while bringing an additional layer of depth and personality to the feature.









